Trading Analysis 

Helping you understand your strengths
As a business there are all sorts of data and statistics available but the art is deciphering between those which are relevant and can be used to make business critical decisions and those which may look interesting but don't really add any value.

A new pair of eyes looking from the outside may unearth little gems of information and give fresh insights.

With over 30 years of direct involvement in trading for various bookmakers, including managing large trading teams and working closely with customer analysis teams, we can review and report on all aspects of trading. This covers everything from analysing the events and markets offered, looking at the bets placed and how the market subsequently moved, betting patterns from individual or groups of customers, and everything in between!