You can have the most extensive content, fantastic offers and numerous mailers, but if these contain any errors, or are not clear and understandable, they will put off both existing and potential customers.

We will proofread any customer-facing content, including terms and conditions, help pages, website rules, etc. We will ensure that not only is the text correct but, more importantly, it makes sense. We use our extensive experience in both trading and marketing to ensure that all aspects of any offer are covered in the rules, can clearly be understood by the customer, and are viable from the trading point of view.

Alternatively, if you are producing written content on sports, trading, betting, tipping etc. we will ensure everything reaching the reader is error free. 

With our experience in the sports betting industry, our writers know the type of information a reader will readily engage with. From fact and statistic based articles, through lightweight 'fun' pieces, to betting tips and previews, we will ensure a captivating text suited to the intended audience.

Maybe your email campaigns don't get the response you had hoped for, or your blog articles don't get any interaction. We can provide engaging articles on any sports, bonuses, offers to suit your needs. These can be globally focussed or specialised for your particular jurisdiction with the sports and players your customers are most interested in. 

We also specialise in writing content for SEO purposes. We have a track record of getting articles high up in search engine results.

With our engaging content we can bring those words to life. 

Sometimes, gaming sites, even to the experienced bettor, can be a maze of flashy graphics, icons and difficult to follow navigation paths, where even finding one specific market can be a tortuous experience. 

So, for a less experienced visitor, if the basics are not right you'll lose their attention from the start if they can't find the market they want. If they find an offer which interests them, are they then bamboozled by a myriad of weird and wonderful terms & conditions which confuse rather than clarify?

    

We can review and report on navigation, markets, events, menus, usability, terms & conditions, features, offers—basically everything which is customer facing and could be the deciding factor if someone stays on your site or looks elsewhere. 

A new pair of eyes looking from the outside may unearth little gems of information and give fresh insights.

With over 30 years of direct involvement in trading for various bookmakers, including managing large trading teams and working closely with customer analysis teams, we can review and report on all aspects of trading. 

This covers everything from analysing the events and markets offered, looking at the bets placed and how the market subsequently moved, betting patterns from individual or groups of customers, and everything in between!